What Can Segmenting Your Email Database Do for Your Email Campaign Results?

By dividing your email list into different subgroups, you can send more targeted emails that maximize the relevance of your marketing message for each subscriber. There are companies who have seen a tremendous improvement after they have segmented their email lists. the following stats shows that implementing an email segmentation strategy can significantly improve your open, click-through, and conversion rates.

The positive results of email segmentation were also clearly evident in the Lyris Annual Email Optimizer Report, which showed 69% of the survey respondents segmented their email lists. Of this group of email marketers:

1. 39% experienced higher open rates
2. 34% reported better email relevance
3. 28% saw lower opt-out/unsubscribe rates
3. 24% generated higher revenues
4. 24% increased sales leads
5. 24% had better deliverability rates.

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