What is driving the rise of Content marketing?

Marketing has come a long way in the last decade. Earlier it used to be just the advertisements and editorial press to build a brand. Today, it is lot more than that. With diminishing opportunities in hard-copy magazines or press notes, you might wonder, what is the best way to reach a target audience or the potential buyers?  Content marketing may seem like a solution here. Content marketing is the art of communicating with your customers and prospects without selling to them. It can be an email or any kind of conversation without a sales pitch. It could be a video, a blog, a tweet, a Facebook post ... anything. As long as its interesting, informative and valuable to the customers, it is a good content to market.

Realizing the change in marketing, whether it is a B2C company or a B2B company, marketers are shaking their heads at how to get to their target audience. They are shifting their focus from traditional marketing strategies to 'content marketing'. B2B companies have realized that content marketing is really the best way to engage with the audience. More and more B2B companies are now investing their time and resources to develop a content marketing strategy which is fruitful in long run. They are focused at delivering, constant and quality through multiple digital channels.

Twitter, Facebook, Linkedin etc. might be the latest trends in content marketing, but the basic principle of marketing remains the same. The aim and focus here is to engage more and more audience. The main factor that is driving the rise of content marketing is the user or the potential customer. Today, the customers have moved ahead of old marketing medium. They are nor more tech-savvy and internet savvy. The best way to reach these potential customers is to feed them with something that they want to read or watch. Give them quality & informative content that they are looking for and keep them engaged.

The factors that are driving the rise of content marketing are changes  marketing techniques, changes in marketing trends and changes in customer preferences.

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