What to Do When Leads Go Cold?

A cold lead actually feels like someone's turning out a cold shoulder when you are standing face-to-face. It is not unusual for a sales person to see a lead go cold after a progressive initial interaction. In B2B world, no response is totally an acceptable response. No matter what messages the sales representative tries or which contact channel they use, the result is the same, no response. this is when the sales representative must put in his efforts to find out why a prospect has gone quite. He should evaluate whether the prospect was given a proper follow. All this can be done if a sales representative considers a prospect's level of qualification and factors that prevented him from converting. Below is an infographic that will help sales representaive understand.



Source: HouseHunt.com

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