What to Really Expect from Inbound Marketing?

B2B marketing is changing, and it is changing at a fact pace. There are companies which are still trying to understand what inbound marketing is and how they can benefit from it. Inbound marketing is authentic, based on content and real value, and makes believers out of your customers, in what you’re doing and then ultimately in what you’re selling. Inbound marketing is one of the best ways to generate new business. It is a technique that brings customers closer to your brand through blogs, videos, emails, newsletters and social media marketing. These strategies bring customers in, instead of having to try and gain customers through activities like buying ads, cold calling and buying ads, a practice called outbound marketing.

Below is an infographic from  Salesforce Pardot highlights well the difference between inbound and outbound marketing :

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