What's The Purpose of Demand Generation

The main purpose of demand generation is to convert the demand into actual sales. Almost every organization tries to fit in the shoes of demand generation but there is big difference between generating lead and demand generation. The process involves making sure that the supply is equal the need of demand in the market and the buying from vendors is to be done on time. This is where the work hierarchy of sales and marketing department of any organization plays the most important role. The client relationship management is also a very important fact to be focused on, because all the marketing and sales effort needs to reach its target audience. A certain balance is required in sales involvement and the selection of appropriate sales technique, at the time effectiveness must be taken under consideration while doing the sales promotion and so on.

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