Where to Begin Segmenting From?

Segmenting your email-marketing lists helps you get better open and click rates. Segmentation is that one thing that always helps to increase conversions. Email marketing segmentation is the art of splitting your list into different groups. These groups – or segments – consist of people with similar characteristics.

There are few marketers who are successfully using email segmentation for focused and targeted communication. However, there are some who are still not aware of where to begin segmenting prospects. Below we have listed down some of the key points that will help you begin segmenting your prospects.

The first step is segmentation is to separate your leads & prospects from your current customers list. Because the email content in each case will be different from the other. If content is more relevant and timely to a recipient’s needs, they will be more likely to enjoy it, and they will be more responsive.

There are multiple ways to segment your email contact list. The main goal here is to send relevant communications to relevant readers so that your relationships remain strong (and profitable) for as long as possible. Here's how you can segment your leads and prospects.

1. Segmentation by Demographics
Demographic details such as gender, age, geographic location, education, marital status, and occupation play an important role in segmentation. People in different regions communicate and think differently. So all these attributes contribute to a beneficial email list segmentation strategy.

2. Segmentation by Industry
Segmenting leads and prospects industry wise is most beneficial for B2B email marketers. That is simply because as a marketer you are selling and promoting to other industries & businesses. Organizing your contact lists by industry can help you customize your content and promotion to target specific needs of your customers. The more information you gather, the better it is for your email marketing campaign.

3. Segmentation by Purchase Interest
There might be some people who have already purchased from you, based on that purchase information create emails that caters to their interests. This information also gives you an idea about his future purchase intentions. Keep a close look on all the triggers that show purchasing interest.

The above mentioned segmentation techniques are vital to any email marketing campaign. Your email marketing success depends largely on how well you segment your leads, prospects and clients.

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