Why Brands Are Spending More On Inbound Marketing?

Inbound marketing is promoting a brand through blogs podcasts ,video, ebooks, enewsletters, whitepapers, and other forms of content marketing to bring customers closer to the brand.Outbound marketing is promoting brand through traditional advertisements, sales flyer, telemarketing

Technology has changed the game of selling. In an information age buyer researches information about your product before taking their buying decision.Inbound marketing educates customers at each stage of their research. Brand slowly builds relationship with customers using ebooks,whitepaper and other form of contents. This is the reason many businesses now a days are spending less on outbound marketing. According to inbound marketing agents 32% of brands are decreasing spending on outbound marketing to spend more on content marketing.

Inbound marketing strategies if used effectively increases your chances of lead generation. Hubspot is the biggest example. Their blog now generates over 50,000 leads a month and HubSpot is one of the fastest growing software companies. Instead of interrupting their customers with traditional outbound marketing strategies to gain customer attention, Hubspot adopted inbound marketing strategy to gain attention of potential customers in educative way. Hubspot focused on one thing that is creating educative content on topics relevant to their potential customers

The reason inbound marketing strategies work so well is people love to learn before making any purchases. According to custom content council 61% of consumers say they feel better about a company that delivers custom content, they are also more likely to buy from that company.

Inbound marketing is more cost effective than outbound marketing. According to Hubspot Inbound Leads cost 61% less than Outbound Leads. Inbound marketing campaigns can be generally started with just a few hundred dollars.For example writing quality content is cheaper than television advertisement. Few aspects of an inbound marketing campaign can be easily done by the business owner or team members

Another reason why businesses are spending more on inbound marketing is that it increases your revenue. Inbound marketing increases your revenue by boosting lead generation and reducing marketing costs.According to Hubspot 54% more leads are generated by inbound than by outbound.Increase in lead generation boost your sales and sales in turn increase your revenue.

The best and most effective way to capitalize the benefits of inbound marketing is combining them with SEO strategies. More and more businesses adopting inbound marketing what about you?

More Tips


All-in-One Marketing Automation Software