Why Dynamic Content Is Integral Part Of Email Marketing Strategies?


Email marketing is integral to all marketing activities. Your marketing email need to provide tailored content based on the needs and interest of reader to capitalize the benefits of email-marketing strategies.

What is dynamic content ?


Dynamic content is a content tailored based on interests or past behavior of the visitor. It creates customized experience for that visitor at that moment.

Dynamic content in emails


dynamic content in emails refer to email message tailored for a particular subscriber. This makes your email message more personalized and customized for that subscriber. Dynamic content in email goes well beyond just addressing someone by their first name and/or appending the name of the company in the body of your email.

Impact of dynamic content on email-marketing


Main purpose of dynamic content is to provide relevant content. Relevancy of content boosts the engagement of reader with your brand. This reader engagement opens more qualified sales opportunities for your business. According to Aberdeen Group, personalized emails can help to improve click-through rates by 14% and conversions by 10%

Dynamic content make your marketing emails more customized and personalized. This helps to boost your revenue .According to Jupiter Research relevant emails drive 18X more revenue than broadcast emails. Delivering right content at right time helps your potential customers to move forward through sales funnel. Recipients receive content specific to their interests, locations, and needs, Dynamic content is based on interests and past behavior of the subscriber , this helps him to move forward through sales funnel. This makes your lead nurturing more effective which leads to increase in sales. According to The Annuitas Group Nurtured leads make 47% larger purchases than non-nurtured leads. Increased sales boosts your revenue.

Things you need to do before creating dynamic content for your email-marketing


1.Segment your email list
Segmenting of email list will help you to develop effective dynamic content. Segmenting your contacts allows you to send very targeted email communications based on your contacts' interests.

2. Set up trigger rules this will help to insert dynamic content automatically. Triggers could be based on past purchases,industry classifications, job functions and so on. These triggers differ from business to business. Set rigger appropriate to your business and your target market.

3.Create universal content applicable to your email list and then repurpose it to make it dynamic and relevant for each segment.

Dynamic content is the need of effective email-marketing strategy.

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