Why use social media for content marketing?

If you see and observe a few top b2b content marketers, you'll find that they use an average of 6 social media platforms to distribute their content. The best social media platform to promote B2B content is Linkedin, followed by Facebook. Slideshare has seen a drastic increase in the use as compared to the previous year. It went from 23% in 2012 to 40% in 2013. Similarly, usage of Google+ to promote B2B content has increased from 39% from 2013 to 55% in 2013. On the same grounds usage of Instagram to promote B2B content rose to 22% from 7% in 2013.

Social media plays a very important role in content marketing. Social media platforms drive awareness of your content, which in turn impacts lead generation. Content marketing and social media go hand in hand. They both complement each other. If any of those is missing the other one becomes handicapped. In a report, it was stated that 70% of the consumers / customers visit & read company's blog content after reading reading posts shared on social media platforms.

What should a B2B content marketer do to leverage it? As a B2B marketer, you should try to produce content specifically for each social platform.  'Linkedin'  being our main focus area, as it tops the list of social media platforms used for promoting B2B content. Remember, that each retweet, like, comment, share & mention influence Google, which in turn maximizes your online brand visibility.

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