Facebook is the most popular social media platform to market your business online. According to Facebook.,Worldwide, there are over 1.28 billion monthly active Facebook users (MAUs) which is a 15 percent increase year over year. But its very challenging to stand out in crowd on this social media platform Benefits of social media marketing efforts can be maximized by using Facebook strategically . Following tips will help you to do so.

The best time to post on Facebook

According to survey by TrackMaven Facebook post created after work hours (between 5Pm to 1Am) get highest engagement. So try to develop your post after work hours. Schedule your Facbook activities accordingly with the help of Facebook’s scheduler function While scheduling these Facebook activities pleas take into consideration different time zones.

Effectively Use Facebook Scheduler function

Facebook Scheduler function helps you to schedule your post ahead of time. For example if you want to post on weekend or after work hrs you can do so with the help of Facebook scheduler. Simply click on the clock icon below your message, and choose the date/hour. You can schedule these out as much as six months in advance.

Use conversational tone while posting on Facebook

Facebook is a social network and not business network. This platform is used for personal social interactions. People do look for marketing messages during their free time in the midst of these personal interactions. So your marketing message should not sound very salesy. Use a conversational tone. Post humorous and funny, entertaining content to engage your target audience

Word count

Facebook posts between 80 and 89 words were actually the most effective: So try to develop your post accordingly.
.