To optimize the benefits of email marketing we always tend to figure out the perfect time to send email. Sending email on right time increases your email open rates. This same principal applies to social media marketing as well. Researching best time to post on social media can help you to optimize your time and investment in social media. Lets take a look at current posting trends

According recent research by sales force most businesses don't create social media post on the weekends. According to their research, 40% fewer page posts are created on Saturdays, and 50% fewer on Sundays. So if you create social media posting during weekend you might face less competition in news feeds. You can schedule your weekend social media postings on Friday with the help of marketing automation tools. While scheduling you should consider different time zones in your social post scheduling.

Optimal time to post differ from audience to audience and business to business. You need to research to find out at what time your audience are online and engage with their news feed. For example by Selecting “Posts” in Facebook page insights you can see a graph of peak times that your particular followers are online and engaging with their news feeds.

To find out best time for your social media post ,you should test out a few different schedules. Adjust your strategies by verifying your stats regularly to see what’s working and what’s not .You can use analytical tools to get deeper understanding of social followers and ways to reach them effectively

Thus to optimize the benefits of social media marketing ,researching and following the best time to create post is necessary. This helps for maximum engagement from your followers. The best time of creating social media post is not the only contributing factor to optimize the benefits of social media marketing, your social media post content should also be engaging. A perfect time and great engaging content can give you magical results.