Pinterest is speedily becoming popular social media marketing tool. New features of Pinterest like guided search and messaging, expanded the potential of Pinterest for corporate social media marketing. Businesses invest the time and money to chalk out the effective Pinterest marketing plan to capitalize the benefits of Pinterest marketing. Evaluating the effectiveness of this plan before implementation will help you to optimize your efforts. Following are key questions you should ask to asses the effectiveness of your Pinterest marketing plan.

1. Did you plan to target right audience?

If you want to maximize the benefits of Pinterest marketing then you should target right audience. There are thousands of people using Pinterest, but all of them are not interested in your business. You should target right audience.You should figure out who you want to reach

2.Are your planned content topics relevant to your audience on Pinterest?.

You should develop content on topics relevant to your audience. Before deciding on topics you should conduct audience analysis to assess their interest area. Through relevant and engaging pins you can keep you audience engaged with your brand.

3.Did you plan time schedule for your Pins?

You should schedule your posts when you target audience is active on Pinterest . Pin scheduling will help you to maximize the audience engagement.

4.Have you done keyword research to improve visibility of your pins?

Pinterest guided search feature allows users to search for particular keyword or keyword phrase they are interested in. Doing a keyword research and developing your pins around those keyword will improve the visibility of your pins. Before implementing Pinterest marketing plan ,you should do research for keyword or keyword phrases you think your business pins should rank for.

Evaluating your Pinterest marketing plan will help you to determine any flaws in planning and restructure it accordingly.