Social media is an integral part of corporate marketing. B2B marketers use social media to create brand awareness, lead generation. But converting B2B leads into sales is one of the challenging task. B2B purchase decision is not usually a solo effort. It is a group decision. You can influence this buying decision through social media by providing relevant social media content. Here are key things to consider while developing social media content to influence B2B purchase decision.

Competitive Information

Potential B2B buyers tend to perform a competitive analysis to find out the most competitive buying option. You should take this opportunity to prove your competitiveness to your potential buyers by providing them information relating to areas in which your organization excels as compare to others organizations. Highlight what makes you unique and how will your product or service make a difference if they purchase . This will help your potential buyers to move forward in the sales funnel.

Benefits

Define how your product or services can add value and improve the current state of your potential buyers' business. There could be certain non monetary benefits of your product or services like for example your product requires less training, can save time, etc. Educate your potential B2b buyer about these benefits by providing them relevant content. You can provide customer testimonials to tell your potential buyers about the benefits

Flexibility

Show to your potential B2B buyers about how your product is flexible enough to integrate with their business framework effortlessly. This will give them assurance as to their current business framework won't get disturbed if they purchase your product or service.

Provide a shareable content

B2B buying decisions process generally involve lot of people, its not a solo effort. By providing sharable content like videos, power point slides, representing your offerings ,will enable lead person in B2B buying process to present your product or service to others.