Social media marketing is speedily becoming an integral part of B2B marketing strategies. B2B organizations have now realized the importance of social media as an essential platform for initiating relationships with new business accounts. According to content marketing institute 85% of B2B professionals distribute their content on Twitter and 90% on LinkedIn. But simply being present on these social media platforms is not enough. B2B companies should try hard to raise awareness and increase impressions for their brand on social media.One way to enhance your social media marketing is to create short sharable videos.

Many social networking platforms encourage short social video sharing. It's not unusual to see popular Vine and Instagram videos popping up in Twitter and Facebook feeds.Vine's shorter 6 seconds videos tend to inspire more creativity whereas Instagram's slightly longer 15 seconds videos enables B2B companies to upload new or existing commercials. You don't need to be creative and inventive to fit your message into 15 second video on Instagram .For example Starbuck used instagram video to give a short tour of the company's original Pike Place store. Vine demands more creativity and invention to fit message into 6 second video. Videos are quick and easy to engage your target audience over social media. Consider following key elements while creating short social video.

1.While creating short social video be brief and real. The video content should reflect your personality and brand
2. Stick to short script not more than 6 to 15 seconds
3. You can use storytelling techniques like sharing a personal anecdote or client story to grab attention.
4.Outline your script by taking into consideration buyer persona to make it more relevant and engaging.

The purpose of B2B social media marketing is to raise brand visibility and awareness. Short social videos can help B2B companies to achieve this goal by increasing visibility.