The virtual world is a new challenge for the new businesses on board. As the concepts of sales and marketing are evolving, one needs to be a part of this virtual world and also has to make the presence evident. Every day a new channel of social networking is invented and every new business that comes up finds a place in the virtual network. With the constant rise in competition, the need to get noticed by your clients and customers and the need to excel over your competitors becomes necessary. The social networking methodology appears to be quite simple and user friendly. However, to establish and to develop and manage the network over a period of time is tricky. It requires consistent efforts, perseverance and innovation.

Following tips will enable you to get started with your professional endeavor in the virtual world:

• Create a professional profile on all the well known social platforms that can connect professionals to the business and customer network. Websites like LinkedIn, Facebook, Google plus are classic examples of social websites. You have a chance to create a complete profile describing your business.
• Work on your profile regularly. Make your profile professional and start connecting with other professionals and customers. Respond to new requests and comments in a positive way. Manage the profile to keep away spam. Ensure that you give sometime to keep your profile updated.
• If you blog or if you upload information, ensure that the content is updated regularly. Also try to work on the SEO of your corporate profile and get more visitors. Work on back links on each site and allow your customers to navigate freely through your profiles on each social platform. If they do not find you easily, you are likely to be skipped.
• The most important skill that you require on social networking platforms is to generate prospects on the basis of communication. You cannot get down to sales and marketing talks on social sites, but through effective communication, you can attract your contacts and convert them to customers.
• Keep your research on. Even if you are established in the virtual world, remember that this place is ever evolving. Research your competitors, the market and the expectations of your customers. This gives you an idea to update and make your profile even better.
• Once you connect with your customers and they start corresponding, it is essential that you post your responses on time. If you delay your replies or miss their messages, they are likely to feel ignored. Similarly, keep a positive and professional tone of your response.
• In this way, getting started is not enough when it comes to making a social presence in the virtual world. You need to work on several things that make you create your own mark.