Social media marketing is indeed one of the important marketing tool. Social media boosts lead generation by increasing your audience reach. Its scary if your social media bounce rate is higher. Bounce rate is the percentage of single-page visits If your social media bounce rate is higher then your social media marketing campaigns won't give you desired results. Following are the ways in which you can lower your social media bounce rate

Select your social media platform

Don't just be present on every social networking site. You should be present on social networks where your audience is. .Don't waste your time by networking on social media where your target audience is not present. Find the networks where your target market is spending majority of their time.

Plan a social media activities

Plan your social media activities. Your social media presence should be engaging, responsive and professional. Decide on number of networks you can manage. Determine which social media network is suitable for your business by researching your target audience.

Effectively Showcase your brand identity

Social media networking is adopted by businesses to create brand awareness. To create this awareness your online brand identity is very important. Social media networking sites have dedicated sections of their sites to visually showcase your brand.For example Facebook provides a Timeline cover image and profile picture section, and Twitter and LinkedIn recently introduced header images as well. This will help your visitor to identify your brand. For example if your Facebook page has no logo, no cover image, and no obvious way to tell if it’s even associated with your brand ,then how your visitor will be able to engage with your brand.

Branding consistency

There should be consistency in your brand colour,logo, and other aspects of your brand design. Your social media profiles and your website should display same attention to detail. If you have website – with links to social profiles not displaying the same attention to detail,your visitors won't be able to establish connection between your website and your social media profile. That might give signal to them as to something is wrong.

Social media Engagement

Social media posts should be engaging enough to reduce your social media bounce rate.You should engage with your audience by promptly responding to their comments. By not doing so can increase your social media bounce rate.

These tips will help you to optimize your social media marketing efforts by reducing social media bounce rate.