Spreading a word about your organization and business across the web is the trend today. You cannot stay away from social media as that is the most effective way to reach out to the customers across the globe. However, the process is not so simple as it appears to be. If you are expecting audience engagement for your posts on the social media, you need to understand the platform and its needs and then structure your content accordingly. You need to use the methodology of content publishing for each social media channel to help you promote your content rather than keeping it stagnant on the site.

Some important tips regarding the content updates on social profiles can be explained with reference to the top 3 channels:

Facebook:

Posts on Facebook need to be concise and clear in terms of language, grammar and the message that you wish to convey. It is not advisable to post lengthy content on Facebook. Similarly, you need to ensure that the content is adapted to mobile SEO as Facebook is a commonly used social platform on smartphones and tablets. Active Facebook users communicate extensively through likes and shares and post a lot of comments. Hence you need to follow up with your customers who respond to your posts.

LinkedIn:

This is the most appreciated professional channel. This is the place where you can seriously discuss business and share your domain knowledge and you can also declare your announcements here as long as you do not use your posts for marketing. The people who follow you on LinkedIn are genuinely interested in business and are keen to know the developments and updates. You need to avoid hitting the spam trap on LinkedIn but instead, concentrate on getting featured. They also offer premium schemes that can be utilized.

Twitter:

Tweets are absolutely in trend today across ages and professions. They have restrictions of words and formats but this in fact contributes to create effective content. You can use creative content that works as a punch and conveys a lot more than lengthy messages. Twitter is extremely dynamic in terms of the communication across its users. The spontaneous retweets and replies can contribute positively if used in the correct way.