Social media is widely used for creating brand awareness. Social media increases your audience reach and helps to build relationship with your potential and existing customers. Social media is beneficial to you in many ways. But most business have this question as to does social media impact consumer purchase decision?. Getting sales and building revenue is the main purpose of all your marketing strategies no matter whether it is social media marketing, content marketing, traditional marketing.

The answer to this question is yes , social media does impact consumer purchase decision. According to SproutSocial 74% of consumers rely on social networks to guide purchase decisions. Todays buyers are self directed they research about your brand ,product service online or through their network before making their purchase decisions.

People do business with people and not with brand or logo. Instead of you talking about your brand if someone else talks about your brand it definitely impacts consumer buying decision According to Hubspot Consumers are 71% more likely to make a purchase based on social media referrals

Companies social media posts relating to images,offers, events etc impacts customers buying decisions. Every blog post, image, video, or comment you post on your social networking profiles gives chance to someone to react, and every reaction lead potential customer to site visit. This increases your conversion rate.. According to Forbes 78% of respondents said that companies' social media posts impact their purchases

Online communities and forums are diverse in nature they expose consumers to many new view points, opinions, and ideas. Consumers research solutions of their problems through these communities and online forums According to Knowledge Networks 15,100,000 consumers go to social media channels before making purchase decisions. According toMashable 44% of automotive consumers conduct research on forums.

Social media can impact consumer buying decision. Effective use of social media can optimize your lead conversion efforts by impacting your consumers buying decisions.