Integrate Social Media and Email for Maximum Results
Promoting your email campaigns through your social media channels is a good way to ensure that your email campaign is very well integrated with your social media channels. Integrating social media and email campaign extend and expand your chances of email campaign success. Including and promoting social sharing or share with your network options in an email are important for a few reasons
- They extend the reach of your emails: The more people share your email, the more potential you have for opens, clicks and conversions.
- They allow you to identify key influencers: Most email service providers (ESPs) include metrics on who has shared your emails the most often, as well as the effect their sharing has had on other key stats (opens, clicks, conversions, etc.). Armed with this data, you—the marketer—can be better informed as to who your key influencers are. If appropriate, you can then send dedicated campaigns to your biggest supporters.
- They provide an opportunity for list growth: The more eyeballs on your emails, the better chance you have of gaining new subscribers.