Pinterest is speedily becoming one of the effective social media marketing tool. Through pinterest business can market their product and services through images,photos,which have potential to create lasting impact on prospects. Images are processed faster by brain than text. There are thousands of people who use Pinterest every day, this helps you to reach out to a wide range of potential customers.
Pinterest recently introduced new features enabling business to enhance their pinterest marketing efforts. In this article we will see these new Pinterest features and how they can be beneficial from marketing perspective.

Guided Search Feature

In April, Pinterest unveiled its Guided Search feature. This feature gives search engine-like feel to the website. When user searches using particular keyword or phrase ,guided search offers "descriptive guides" comprised of categories of places and things relevant to that keyword phrase.

According to Pinterest announcements when you search for something (road trips, running, summer BBQ), descriptive guides will help you sift through all the good ideas from other Pinners. Scroll through the guides and tap any that look interesting to steer your search in the right direction,

This feature benefits businesses by helping them to explore new ways to research keywords. With the help of these keywords they can come up the most relevant and engaging content. This will make Pinterest marketing strategy more effective.

Message feature of Pinterest

Through this feature people can start conversation about Pin. Last year, Pinterest introduced feature that allows users to send Pins to one another, but recipients were unable to respond. This feature allows them to respond by replying with a message or sending a Pin back. This feature also enable to send messages or pins to multiple people. Marketers can use this feature to directly interact with their target audience.Through this feature marketers can encourage the conversation about their product and services.