Social media marketing is widely used by B2B businesses to create awareness about their brand and increase lead generation. Benefits of social media marketing are endless, this is the reason its the most popular tool used in B2B marketing According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business. According to the Content Marketing Institute, 87 percent of B2B brands use social media to engage audiences.
Everything has pros and cons. We all are aware of benefits of social media , but we also need to understand risks social media can pose.
Risk is a function differs from person to person. Risk is perspective. Below is the our perspective about risks of using social-media in B2B marketing

You’re always at risk of your competitor stealing information

If you are casual towards use of social-media by your employees, then your competitor might misuse this for their own advantage. Your employees might provide your competitors valuable insight into your strategies, activities, target accounts, etc. This should be taken care of. You should have some policies and procedures relating to this.

You are at risk if social-media face of company is a particular individual

If your social-media face is only CEO of your company, it is indeed helpful to create trust and engaging your audience with your brand. But what if your CEO leaves tomorrow and joins some other company. Don't give too much powers to only particular individual. Spread it around to include others, this will help to balance the power and management of social-media.

Security threat

you are at risk of being hacked by hackers through your social networking profiles. Hackers can misuse information like your email ids, links etc, They might not always interested in your company information or your finances. They can spam your fans and screw with your profile page to create havoc and spoil your reputation.

Legal implications

Staying within the boundaries of law is very important in social-media marketing. Legal implications relating to defamation, product disparagement ,right to publicity should be followed strictly. Its not just about copyright which you need to worry.

Cyber insurance

Even if you don't do anything wrong, things might go against you in this crazy social media world. You could be sued even with little basis. You need to make sure that you insure your business against claims and for cost of defense.
The awareness of social media risks in B2B marketing will help you to equip yourself to handle them. The above mentioned risks give you a sneak peak of the many potential issues you could face. However, understanding the main categories will enable you to design proper frame work to deal with most of the inherent risks.