Social media marketing is used widely by majority of businesses. Social media gives you visibility and connectivity. Social media has become very crucial in today's marketing world. Marketers are almost forced to leverage it. Measuring success of your social media marketing is the biggest challenge businesses face.88% of marketers want to know how to measure the ROI from social media.

Measuring social media ROI may not be perfect but it is not impossible. Following tips can help you to understand and measure social media marketing ROI.

Establish your social media goals

This is the first step in measuring your social media ROI. Your goals should be
Specific: Specific in terms of your target results
Realistic: Goals should be realistic. They should be set by taking into consideration your resources, and skills. Your goals should be achievable for person responsible for it.
Timed: Deadline should be set to achieve your goals

Use metric tools that are aligned with social media

Metric tools like interaction, analyzing traffic, conversion measurement, these tools can be used in combination to evaluate your social media ROI. These metric tools should be used in alignment with your social media. The foundation of your metrics should be audience, reach, engagement, social media platform.

Develop your own system for evaluating performance

There are various metric tools you can use to evaluate. But it is also important to evaluate in accordance with your brand. Try to develop your own systems for evaluating performance in those key areas which are relevant to your brand.. For example, you can develop an engagement rating system and assign points to things like retweets, likes and comments to measure your social media success.