Pinterest expands your audience reach by reaching to brand new people you might otherwise never have been able to reach. If you use Pinterest marketing strategy effectively,it will boost your lead generation rate.

Here are the tips to improve your Pinterest marketing strategy to make it more effective

Use realistic and catchy images

Images are integral part of Pinterest. The main purpose of Pinterest network is to optimize and display beautiful visuals. To make your Pins perform effectively pick out powerful and realistic photos. According to recent study by Marketing Experiments realistic visuals have 95 percent higher conversion rate than generic stock photos.

Add “Pin It “button

Adding Pin It button on your blog, website can encourage your reader or visitor to share content on Pinterest.

Use Call To Action in Pin descriptions

According to Reachli.com pin descriptions which include a call to action receive 80% more engagement than those who don’t. You can use these call to action likeCheck it,Sign up todayout!Register now, in your pin description text.

Change your board theme by using creative board theme ideas

Social media users always want new and fresh content. This principle applies to Pinterest as well. Change your board theme by using creative ideas to improve user engagement. This might also help you to improve your ROI on your current Pinterest strategy. Your board theme should be in accordance with your Pin content.

Interact with other Pinners

Interact with other pinners to engage with them. Main purpose of social media platforms is to socialize with your network.Interact with other pinners by commenting on their pin.

Your Facebook page should have Pinterest tab

You can install a Pinterest tab on your Facebook page to enable your Facebook fans to interact with your Pinterest page. This will help you to promote your pin on Facebook as well.