Pinterest increases audience reach. You can reach to brand new people that you might otherwise never have been able to reach Converting your Pnterest followers into email subscribers can be beneficial to you in two ways (1)can help you to expand your email list. (2) help you to boost your lead generation by sending more relevant marketing emails ,discounts, offers.
Lets look at the steps you need to follow to turn Pinterest followers into email subscribers.

Develop catchy Opt in offer image

Opt- in offer is the content you offer to visitors for signing up for your email list..Opt in offer This could be Whitpaper,ebook,Webinar . Develop image which resonates your opt in offer. . Your Opt -in offer should be equally compelling as your image for your Pinterest followers.

Create dedicated landing page for your Opt in offer

Create Opt- in offer landing page which your Pinterest followers will love. Research your Pinterest followers to know their interests through the pins they have share or commented about. This Opt -in landing page should be simple, and uncluttered. Landing page headline should be in accordance with your Opt -in offer image .It should have Opt -in box where people can submit their email address. Explain the benefits of offer on your landing page which might prompt your Pinterest follower to go with the offer.

Pin it on Pinterest

Pin opt -in offer image to pinterest .Chose a board for your Pin , be creative while choosing board for your pin. After choosing board ,write appealing pin description. Include the benefits of your offer in pin description. For example if your Opt- in offer is an ebook on “How to buy new house” ,then include benefits like how this ebook will give them all inside secrets to help them overpaying for a house,how it will give tips on how to select your house which will fit into expectations of all family members. You can also include a link to your opt in offer landing page at the end of pin description. Click Pin it once you finish crafting pin description.

Put the URL of your opt in landing page.

Find the Pin you just created. Hover over your Pin until pencil icon appears in the top right corner. Editing box will appear when you click on pencil icon. In this box you can enter the source of your pin image. Put your opt -in landing page URL in this box to enable your Pinterest follower to sign up for your list.

When Pinterest follower click on the image in your new pin,they will be directed to your opt -in landing page and give opportunity to sign up and join your list in exchange.