Email marketing and social media are equally important in the marketing world. Both these marketing channels occupy a very important place in sales cycle. Integrating these two channels will benefit you on many levels. In this article let's take a look at benefits of integrating email marketing and social media.

It gives you bigger marketing platform by increasing your audience reach

By encouraging your recipients to share or retweet content gives you bigger platform to market your product. Including or promoting social sharing or share with your network options in an email extend the reach of your emails.

Gives recipients another platform to connect with you.

By including links to your social media pages within your emails ,you give recipients another platform to connect with you..Each platform Facebook,email,Tweeter, YouTube,Blogs are different ways to communicate with your audience. Your prospects can use any one of the these platforms as per their convenience and choice to connect with you.

It helps you to grow your Email list

You can grow your Email list by using social media channels. For .e.g.you can integrate email newsletter content or add an email list subscription form on a Facebook landing page to drive qualified leads to your list. Another easy way is to encourage your existing recipients to share your email's content on Facebook or Twitter. This way you could get access to more people. It allows you to expand the reach of your message by not limiting your communication with only your prospects, customers.

It helps to improve your brand awareness

Social media is a platform where people can speak their mind. You can set up a group for your brand by giving your consumers platform to speak about you. This way you can build your brand community. Use the email to publicise your brand community by telling recipients about the latest blog posts, comments etc.

By integrating both these marketing channels you can stay connected to your customers through both email and social media. This gives you a powerful opportunity to build your relationship and trust with them.