Social media marketing is speedily becoming integral part of B2B marketing strategies. B2B companies have realized the importance of social media platforms for developing business and customer relationship. To optimize the efforts of social media marketing you need to have separate content marketing strategies for each social media channels . Breaking your content marketing strategies channel by channel is important for following reasons.

Repetitive content is boring

Posting same content on all your social media accounts can be boring for your target audience. This might affect your target audience engagement level. If you want to pique the interest of your target audience then you need to post unique content on each social media accounts to engage your audience.

Every channel has different limits to distribute content

Every social media channel has its own limitation in terms of distributing content. For example we can' t post 400 words blog on YouTube. We can't post the whitpaper directly on Twitter or Facebook. You need to consider these limits while creating content for your social media marketing.

Time management

By having separate content marketing strategy in place for each social media channel you can prevent the risk of spending too much time on one and not enough time on another. For example you can not devote time to share content only on Twitter and ease back on Facebook. To optimize social media marketing efforts you need to devote equal time on all social media channels.

Each social media has different purpose

Each social media channel has its unique purpose ,for example Instagram, Pinterest is for sharing interesting photos, images whereas LinkedIn brings together all business professionals. So content sharing will also differ as the purpose differ for each social media channel.

This individualized approach of content for each social media channel will make your social networking accounts content rich and improve your social media marketing performance.