In the growing age of internet and digital world, social media provides an opportunity to your company to connect with your prospects. Prospects are now a days demanding more personalization in terms of messages. This can be achieved through personalization of corporate social media. Active participation of CEO and Senior executives of the company is needed to personalize corporate social media. A recent survey by BRANDfog reveals that 83% of U.S. respondents believe that active participation by CEO and senior executives of the company in social media can help in building better connections with customers, employees and investors.

How CEO or senior executives of company can be active on Social media?

Active participation by your company leadership can be achieved by building strong LinkedIn Profile.LinkedIn has become crucial in corporate world. LinkedIn is widely used for lead generation, and to network businesses. By creating professional profile of your company leadership can help them to display their accomplishments, education, company brand and endorsements online

Benefits of active participation by company leadership in social media

It gives more personalized experience to your prospects and consumers

It gives more personalized experience to your consumers and prospects when they are able to interact with your company leadership like CEO or senior executives of your company. This builds trust and confidence about you in their minds. When CEO or Senior executives talk about brand and brand values it kind of gives trust and assurance about quality of your brand and services.

It humanizes your brand

Social presence of your company leadership humanizes your brand. This allows your CEO or senior executives to join industry conversations. They can directly influence public perception which helps in shaping reputation of your brand and services.