A question posted on Linkedin on why very few B2B vendors do effectively sparked off an on what kind of expectations sales and marketing executives have from lead nurturing and what the reality and actual purpose of it is. A brilliant reply by - President, gives a clear perspective on how far away from reality these expectations can be. Rachel says
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How Often Do You Touch Base With Your Marketing Leads?
When you sit down to discuss the marketing goals for the year, you usually have some plan laid out where for example a campaign will be designed consisting of 9 email based reach outs spread out 3 weeks apart across a database of 10,000 prospect. However, unless its a pre defined campaign programmed in your its easy to find yourself in a position w
Using Lead Nurturing & Lead Activity Feedback To Tweak Your Email Campaigns
Analytics have come a long way and helped fine tune the smallest details in a company's marketing and lead generation process. Scrutinizing what you know about an email marketing campaign and its results and asking "what could we have done better?" keeps marketers on that constant path for improving results. The question is "how do you measure resu
Glimpse Of An Award Winning Auto Responder Campaign
And the Marketing Sherpa email marketing award for Best Automated Series Auto Responder goes to (long pause) Sony Corporation & Datran Media! If you look into the campaign which Datatran made a superb out of , you'll find a well crafted and equally well distributed campaign which consisted of 3 automated welcome email messages to a group new So
Infographic - Nine Steps to Buying Marketing Automation
What is Marketing automation? Marketing automaton is an automated process that aligns and streamlines all your marketing processes like customer segmentation, customer data integration. It is the fastest growing solution for marketers and sales professionals. It is a software platform specifically designed for marketing & sales departments and
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