What is Marketing automation?
Marketing automaton is an automated process that aligns and streamlines all your marketing processes like customer segmentation, customer data integration. It is the fastest growing solution for marketers and sales professionals. It is a software platform specifically designed for marketing & sales departments and the organizations to automate repetitive tasks.
Below is an inforgraphic from Marketo that beautifully states the process of buying a marketing automation software in just nine steps.
Nine Steps to Buying Marketing Automation