What is meant by Lead Scoring Based on Implicit Data?

Lead Scoring based on Implicit Data means the information that is not provided intentionally but gathered from available data streams, either directly or through analysis of explicit data.
Nurture supports the following implicit data:
1. Was sent this mail
2. Opened mail
3. Clicked link
4. Browsed page
5. Filled Form
6. Did not open mail
7. Did not click link
8. Did not browse page
9. Has no activity for
Using this implicit data we can rank score to contacts by these rules and then send the email from campaigns to your customers accordingly.