Email Design Best Practices : Is your Email Good to Land in Your Client's Inbox?

As with many things in marketing, the more simplified something is the more effective it usually will be. The same goes for design. Keep your email’s design very simple by following some of the tips below that we have found to be effective:

1. Use more text than images (80% text, 20% images recommended)
2. Include one primary call to action, but present it as both text links and a simple calls to action graphics
3. Use design elements to get recipients to focus on the most important parts of the copy

Following is an infographic from EmailMonks that states some email design best practices to be successful in your email marketing campaign.

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