How to Get Through Gatekeepers in Cold Calling?
While cold calling, there are times when you need to get connected to the decision makers who are your business prospects. The intervening person like the secretary or the personal assistant is the one who does this job and is termed as a gatekeeper. Most of the sales reps have a tough time as the gatekeepers screen the cold calls or reply in a crude manner. A negative action from the gatekeeper can actually ruin all your efforts regarding that cold call and close down a prospective business opportunity. The gatekeepers like receptionists, personal secretaries are often overloaded or strictly instructed to not let in calls that are not important. As per their understanding, they usually filter the calls. Getting through successfully in such situations is again a skill. This can be achieved only by connecting to the gatekeepers in the correct way. A single unprofessional act can ruin the call.