Modern Selling in 2015: Nurturing Leads in the Digital Era

Lead nurturing is nothing but building relationships with potential clients even if they are not currently looking to buy a product or service. In a survey it was found that almost 50% of leads are qualified but not ready to buy. So if you are not nurturing them, you are simply burning money. Lead nurturing is all about understanding the nuances of your leads' timing and needs. Lead nurturing if done well transforms cold leads to hot ones.

The following infographic explains about Nurturing Leads in the Digital Era that you can practice to set up a campaign that transforms more cold leads into hot leads.

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