How to Use LinkedIn for B2B Lead Generation?
Role of LinkedIn in generating leads
People join LinkedIn to showcase their career, work expertise, and find content and information to make their professional lives better. So businesses who target other businesses will naturally find a higher concentration of their target market on LinkedIn. Owning a LinkedIn Group or LinkedIn networking are the most effective tools when it comes to building your business’ credibility and networking with industry peers and colleagues.LinkedIN can be used in following ways for generating B2B leads
1. Utilizing the linked In contacts for researching prospects
The main goal for most people to be on LinkedIn is to be findable by a Head Hunter or the Human Resources Director of a company ,for new career opportunities. This data has become good source of contacts. You can access the information about the people working in your target companies for lead generation. You can find names of people in companies by logging in to LinkedIn.You can use these names found to address them directly by calling or emailing in the hope to create interest.2. Build networking and relationships
In order to exploit possibilities of lead generation on LinkedIn Signup and post your profile on LinkedIn- Find groups and join industry groups relating to your business
- Answer questions
- Post content in these groups to build relationships
- Ask questions in order to get conversation going with other members
- Build relationships and network