Why use inbound lead generation?

An inbound lead generation is the process in which you get your audience / visitors to be interested in your company. It can be through a landing page, a form fill or through a call-to-action button on your website. The person who shows some interest in your service, product or the offer is called a lead. So when you contact them through phone or emails, it makes more sense for them instead of being the other way round. Before a company contacts a lead, they gather more information about their interests and other behavioral data.

Consider yourself as an individual and ask, whether would you be interested in doing business with a company you’ve never heard about or had no contact with? Of course not. Similarly the people you are trying to contact (before any prior interaction) would not like to do business with you. The natural human phenomena is that you’d first want to find out more about what they can do for you, how they can help you solve a problem or resolve a pain point and whether or not they will help you achieve success.

This is when lead generation process comes into picture. Lead generation will help you make your sales and marketing process go much smoother by first establishing a relationship, a connection with your leads. You will make people come to you and you won’t waste any more time cold calling or cold emailing. Lead generation falls in the second stage. It occurs after you've attracted an audience and are ready to actually convert those visitors into leads for your sales team.

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