Online Testing Essentials For Maximum Success

To test any component on your website like a landing page, an email campaign, sign up forms etc, you must start with marketing segmentation. That way it is easy for you to measure which segments are performing better than the other. The main components to test are the landing pages, signup forms, PPC campaigns, media buying campaigns and your email campaigns. Below is an infographic by KISSmetrics that shows you essentials of online testing that can improve your conversion rates.


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