Why Marketers Must Adapt to the Changes in Email Marketing?

Email marketing has been in existence since years and over these years it has proved to be the best channel to communicate with leads, prospects and clients. Email marketing benefits you to maximizing your marketing ROI, increasing customer loyalty & profitability and driving more sales conversions. Email marketing is utilized by thousands of businesses of all sizes across the globe. Email is an easy and inexpensive way of establishing early and long-lasting relationships. Deeper relationships drive profitability and increase customer loyalty. With the change in time email marketing is also changing. This is what the following infographic from Kissmetrics, tells us. Email marketing is changing along with the changes & advancements made in the technology, like that in case mobile phones & other devices. The companies which do not adapt to these changes will likely see a downfall in their conversion rates and ROI.

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