What B2B lead generation form is right for you?

On any given landing page, the lead-capture form is the most crucial element. Without the form, lead generation simply wouldn't be possible. Which type of lead generation to use on your website entirely depends on what your main objective is. The forms on your website could make or break the conversion funnel you're trying to setup for your business. A lead generation form is the best way to know who your actual customers are. Below we have listed which lead generation form you must use as per your business objective.

1. A lead generation form for Gated content?
Gated content like case studies, ebooks etc. are high value content for any interested buyer. As a rule of thumb, asking for “first name”, “last name”, “company”, and “email” is good practice. If offering (content) is of extreme high value to your prospect, you can ask for additional form fields. In this case a static or a progressive lead generation form should solve the purpose.

2 A lead generation form for Subscribtion or to manage preferences?
The objective here is to capture prospects who are interested in subscribing to your content as well as give you insights into each prospects needs and pain points. if you aim to create an email preference center to allow prospects to opt in and out of your lead nurturing mailing lists, then a static lead generation form is best for you.

3. A lead generation form for event or webinar registration?
If you’re running a webinar or any other event, and do not want to miss out on the opportunity to capture prospect information, then this is where you can find out what they’re specifically interested in and follow-up appropriately. For this a static or a progressive lead generation form is best for you.

4. A lead generation form for contest registration?
Usually, if you’re running a contest, your goal is to capture as many leads as possible, rather than further qualify prospects. Therefore, keep your B2B lead generation form fields to a minimum to maximize form submissions. To do so, a static or progressive lead generation form should work best.

5. A lead generation form to get a quote?
This is a great way to nurture and further qualify the sales readiness of leads. Because these prospects are demonstrating an intent to buy, you can require specific information (beyond just full name, email, company). Ex. “Company Size”, “Number of Employees”, “Role/ Title”, etc. Here in this case all three types of lead generation forms work, but the best one would be multistage lead generation form wherein you can request basic information in step 1 and further detailed information in step 2 and step 3.

6. A lead generation form for feedback, survey or poll?
To collect feedback on your products and services or to offer a free download in exchange for the feedback use a static lead generation form.

7. A lead generation form for free trial or sign-up?
You can collect all necessary information to sign-up prospects to a free trial of your product or services witha static lead generation form.

8. A lead generation form for user registration?
You can create a members-only section on your website where you provide access to exclusive content in exchange for prospect information using a static lead generation form.

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