How B2B Marketers Are Using Email Marketing?

Email is one of the most widely used B2B marketing communication channel, but the inbox overload means that B2B marketers need to work harder than ever before to earn their prospects’ attention. Email Marketing is cost effective, measurable, can be highly personalized, and allows behavior to be tracked and then future activity to be constructed to reflect this behavior. There are five key areas that B2B marketers should be focusing on in order to drive forward email as part of a successful direct marketing strategy i.e drive more relevance from email campaign, Vary content and tell stories with your creative, don’t forget your back-end data strategy, integration and transactional email marketing.

Here is an infographic that shows that B2B marketers can still use email effectively to generate leads for their business.

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