How to Design a Landing Page that Converts?

When it comes to landing pages, the design and the layout plays an important role in the performance. Landing pages are a vital part of a successful inbound marketing strategy. Landing pages drive your lead generating efforts and that's the reason every campaign you run and offer you create, it should be through a custom landing page. Your landing pages also need to look good to perform well, then only it can have a huge impact on lead generation. The more landing pages you have the better is your marketing campaign result. It was stated in 2012 Marketing Benchmarks report, that Companies saw a 55% increase in leads when increasing their number of landing pages from just 10 to 15.

Get straight to the point:
When it comes to reading online, people generally do not go through the whole page. Instead, they first quickly scan the page until they find what they're looking for. So when designing your landing pages, get straight to the point. People came to your page for a solution, so make sure you address is properly. Use clear headlines, bullet points and relevant images.

Contrasting colors:
Keep in mind that a 'call-to-action' button is the most important element of a landing page. Make sure that that it really pop off your landing page. Make sure it's easy for visitors to see where they should complete that action. That's why using complementary and contrasting colors is a great way to call a visitor's attention to exactly where you want it.

Avoid visual clutter
If your landing page contain graphics and images, make sure there aren't too many of them. One thing you must understand is that including too many over the top images doesn't actually help conversion. Instead, they work as a distraction. More over, having too many images and graphics on your landing page will increase the load time. According to the Aberdeen Group, a one-second delay in page-load time results in 11% fewer page views, a 16% decrease in customer satisfaction, and a 7% loss in conversions.

Add social proofs:
Similar to adding reviews and testimonials, add social proofs to your landing pages. It helps you add third party credibility to your content and offers and can help boost conversions.

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