How to Use Curation to Create the Perfect Content Marketing Mix?

The process to find and sort large amount of content from the web and to present it in a meaningful & organized manner around a specific theme is called content curation. The process includes, sifting, sorting, arranging and publishing information. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. Content curation, these days, has become one of the impeccable ways to market relevant and valuable content to a company's prospects and clients. It help content marketers to maintain a successful online presence. Content curation help marketers provide that extra value to the bran's audience and customers, which is the key to building long lasting relationships with loyal fans. Following is an inforgraphic that shows how you can use content curation to create the perfect content marketing mix.

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