SEO Beats PPC and SSM for Lead Generation

SEO is now a buzzword in the world of lead generation techniques. Strong SEO for your webpage will make you more prevalent on search results. With high competition for many key words related to your business, it is important to use best practices by making sure you are building links to your offerings. SEO is ideal for generating leads particularly through organic web searches that consumers use everyday. Good ranking in search results means higher visibility for websites or landing pages, generating a lot of leads in the process. There are several SEO techniques that you can choose from but content marketing should be your primary focus in SEO.

The following infographic compares SEO, PPC and SSM for lead generation. It also imphasises as to why marketers should fully utilize search engines to generate more traffic and drive new leads.


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